New spiced rum Kilo Kai takes a stab at stealing Capt Morgan's shine in the rum department. According to the creator Brad Trayser, you should soon hear club goers shouting "I'll take a Kilo of Coke" over loud music in clubs across the US. Trayser considers Kilo an upscale spiced rum brand that will retail for $20 per 750ml bottle compared to the $13 for a bottle of Captain
Kilo Kai launches in Illinois, Wisconsin and Nevada next month and should be in a club near you first part of 2008.



